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Our Story

FitVille - Stylish Sneakers Evolve

James - Founder of FitVille

It all started with a passionate spirit. James D. Kuai, FitVille’s founder, was a high school track star, with a personal best of 11.4 seconds in the 100-meter dash. Throughout his athletic career, James developed a love for running shoes and would dig into the pros and cons of each pair he could get his hands on.

After graduation, James delved into many industries, including online advertising, software development and the online secondhand marketplace. In his last project, he co-created an online secondhand marketplace called 5miles. During the time James was living in Dallas, Texas, he noticed that many people had a hard time finding sneakers that were well-fitting, long-lasting, and affordable.

Sneaker - The Early Years

One of those who had a hard time finding shoes was James’ friend Nolan (230 lbs. with size 14 feet), who desperately needed a pair of sneakers that wouldn’t hurt his toes so that he could enjoy going for runs with his wife.

With a few months of research work that included 3-D modeling, material sourcing, and model refining, James delivered his order with help from a factory in Asia. “My toes are crying out with joy!” was Nolan’s reaction. And that pair of sneakers was the first version of FitVille Rebound Core.

Every Christmas since then, James would send his friend Nolan a pair of sneakers as a gift. Nolan was never afraid to give feedback on the designs. “This year I may need a higher stack,” he’d tell James. “I think I still need a wider toe box.” Years passed by and the sneakers have changed a lot. “They are always better than my last pair,” Nolan said.

Launching the Brand

In 2018, James dedicated himself full-time to FitVille, along with the help of five other partners, including a guru from the shoe industry. Read about our team HERE

Later that year, he refined the sneaker designs that had been tested and modified by Nolan, eventually coming up with the first company’s first line of shoes, the FitVille Rebound Core. The team gathered 20 wide-feet customers and put the shoes to the test – more than 500 times of trying on the sneakers, putting them through their paces and taking down detailed feedback – that’s just a small view into FitVille’s dedication to product improvement!

FitVille conveys a passion for style and technology. We believe in designing footwear with Sustainability, Originality, Usability, and Excellence. Our mission is to come up with sneakers that are comfortable, stylish and attractive. The journey has just started – there’s much more to come!